Cost-plus pricing is popular in periods of rapid inflation.
Answer the following statement true (T) or false (F)
True
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Which of the following is the process of dividing a market into meaningful and distinct customer groups?
A) market targeting B) segmentation C) positioning D) competitive advantage E) differentiation
Trend analysis assumes that
A. future conditions will modify the dependent variable. B. past conditions affecting the dependent variable will remain constant. C. the historical data are accurate. D. researchers are objective in their estimates.
Which of the following is NOT an outcome of an effective global sales and operations plan?
a. reduced inventory b. improved customer relationship c. increased expedited costs d. increased forecast accuracy
When a firm develops a marketing mix for teenage boys that is different from its marketing mix for teenage girls, which target market approach is it using?
A. combined B. generic C. single D. multiple E. clustering