Retailers are frequently found in business product channels.

Answer the following statement true (T) or false (F)


False

Business

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Dan has been directed to study the forces close to a company that affect its ability to serve its customers, such as the company, suppliers, marketing intermediaries, customer markets, competitors, and publics

In this instance, Dan has been directed to study the ________ of the company. A) macroenvironment B) microenvironment C) technological environment D) demographic environment E) political environment

Business

In creating the advertising platform for one of its products, Gems, Inc., will include important selling points such as:

A. features that competing products lack. B. objectives pertaining to brand awareness. C. an analysis of the advertising target. D. objectives to improve consumer attitudes. E. the appropriate media selections.

Business

Which of the following steps in the human resource management process identifies and selects competent employees?

A. orientation and training B. human resource planning and recruitment C. compensation and benefits D. training and performance management

Business

Customer relationship management allows organizations to focus on driving revenue as well as on reducing costs, as opposed to emphasizing only cost cutting

Indicate whether the statement is true or false

Business