Writing something for use in broadcast media is different from writing something for print media because ________

A) broadcasters want snappy copy
B) broadcasters reach a bigger audience
C) the broadcast audience is more attentive
D) it is more expensive
E) the broadcast audience usually gets only one chance to understand the message


Answer: E

Communication & Mass Media

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The component of attitudes that refers to the idea or concept is the component.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

The reasons that people give for joining groups reflect psychologist Will Schutz's long-recognized motivations for human interaction, which are one's need for

A. inclusion, affiliation, and power. B. inclusion, openness, and control. C. achievement, affiliation, and power. D. security, self-esteem, and control. E. belonging, openness, and self-actualization.

Communication & Mass Media

All of the following are assumptions that guide Groupthink EXCEPT that

A. group problem solving is primarily a unified process B. groups work in ways that discourage homogeneity C. conditions in groups promote high cohesiveness D. groups and group decision making are frequently complex

Communication & Mass Media

An individual's participation in team discussions tends to heighten the individual's commitment to team decisions

Indicate whether the statement is true or false

Communication & Mass Media