Which of the following statements is true of expert systems?
A) They are built with OLAP as the foundational base.
B) They mimic the reasoning of human professionals.
C) They learn from training data selected by humans that contain cases defining the paths from input to output.
D) They are widely used to detect patterns in data from massive data sets and report such patterns.
B
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Which type of board is commonly found in public organizations?
A. elected B. advisory C. appointed D. self-perpetuating
Arrow is "a different kind of company, manufacturing a different kind of a car"; the RoadPro is "like nothing else." Statements such as these reflect a firm's ________
A) portfolio B) marketing segment C) positioning D) marketing mix E) mission statement
Marketing should create services and goods for a company to offer at a price to its customers in order to:
Purposes of e-mail marketing include attracting new customers, keeping existing customers, encouraging future sales, cross-selling, and A) seeking new employees
B) lobbying local legislators. C) cutting costs. D) importing products from international businesses.