Which term refers to human communication designed to influence others by modifying their beliefs and behaviors?

a. engagement
b. persuasion
c. rhetoric
d. discourse


b. persuasion

Communication & Mass Media

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What factor involved in intercultural contact is at play here, and why?

A man from Latin America comes to the United States to study at a university. He behaves formally with women on campus--standing up when they enter the room, giving up his seat for them, holding doors for them, and so on. Some of the women tell him that his behavior is sexist and antiquated, and they ask him to stop. But the man replies that they should appreciate his behavior because it is far better than the disrespectful behavior (e.g., unwanted touching, catcalling) exhibited by many other men on campus. What will be an ideal response?

Communication & Mass Media

Quasi-experimental designs use random assignment to create equivalent groups

Indicate whether the statement is true or false.

Communication & Mass Media

A ________ outline should include cues for delivering the speech.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

Emotional proofs address the more objective reasons for our beliefs in people, ideas, causes, and courses of action.

Indicate whether the statement is true or false.

Communication & Mass Media