Discuss the function of news releases. In a company, who is responsible for news releases?
What will be an ideal response?
An important means of getting the planned publicity of business into the hands of the public is
the news release. Whenever a business plans an announcement or an event that it considers
newsworthy or capable of enhancing its public image, its public relations personnel prepare
and submit a news release to various news outlets for publication or broadcasting. Such a
news announcement may publicize the introduction of a new line or new product, or it may
concern the awarding of some honor to a member of the organization. Any item that will
interest the public and create goodwill for the organization is an appropriate subject for a news
release.
Any news story sent by a company must be approved for release. In large companies, the
director of public relations would have this responsibility. In small companies, individual
department heads might handle their own news and distribute it in keeping with company
policy, or releases might be issued from the office of the president or of one particular
executive.
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Indicate whether the statement is true or false
Which of the following statements is false regarding forensic accounting?
a. Forensic accounting builds support for legal action against the person committing the fraud by identifying the fraud, calculating the damages caused by the fraud, and building both factual and testimonial evidence of the fraud. b. Forensic accountants rely on sampling of fraud-related documents to accurately measure the cost of the fraud. c. One aspect of forensic accounting focuses on identifying the person who has perpetrated the fraud and having that person confess to the fraud. d. Interviewing is one of the most important forensic accounting skills.
In Gaskin v. Stumm Handel GmbH, the District Court ruled: A) that employment contracts must be in writing
B) that the plaintiff was excused from performing a contract written in German because he understood only English. C) that the contract was unconscionable because it was written in a language foreign to the plaintiff. D) that the plaintiff's signing of a jural document makes the signatory conclusively bound.
_____ carry a limited line of high-turnover, high-priced goods and resemble miniature supermarkets. These self-service stores are typically located near residential areas and are open long hours, seven days a week.
A. Specialty stores B. Wholesale stores C. Convenience stores D. Factory outlets E. General stores