A buyer's decisions are influenced by ________ such as the buyer's age and life-cycle stage, occupation, economic situation, lifestyle, personality, and self-concept
A) personal characteristics
B) stereotypes
C) perceptions
D) attitudes
E) psychographics
A
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Meanings for words do not reside in their symbols; rather, they reside where?
A. on the page B. in the minds of those who use them C. in the inflection D. only in the dictionary
Effective mangers ask good questions for clarity to ensure they understand the message they are receiving This response style is called ______.
a. reassuring b. diverting c. reflecting d. probing
Answer the following statements true (T) or false (F)
1. The residual value is discounted as a single lump sum because it will be received only once, when the asset is sold. 2. The net present value method of evaluating capital investments suggests that an investment with discounted net cash inflows which exceed the initial cost of the investment is desirable. 3. The present value of future cash inflows received in earlier years is higher than future cash inflows received in later years. 4. An opportunity cost is the benefit foregone by choosing an alternative course of action. 5. When a company is evaluating an investment proposal with high risk, a low discount rate should be used.
Which strategy has a serious drawback because it gives the impression of limited power?
A. compromise B. screen C. take it or leave it D. final offer