Lowland Corp. devised a Wi-Fi based home security system that was not very popular initially. However, a few years later, the technology was in high demand in the market. This is an example of
A) disruptive innovation.
B) contracted development.
C) upward innovation.
D) a product champion.
E) technology followership.
A) disruptive innovation.
Clayton Christensen coined the term "disruptive innovation" to describe situations in which a simple application is adopted at the lower end of a market and then swiftly takes over the market. Lowland's home security system exemplifies disruptive innovation.
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