Since the advent of digital video recorders (DVRs), viewers are able to record television shows without the advertisements; therefore, advertisers have had to find alternative ways to advertise products on television
What have advertisers been able to do?
Product placement is used increasingly to introduce products and associate those products with television stars and television shows. When a product such as a car or a food product appears on a television show or in a movie shown on television, it will be seen by potential customers. Another product-placement variant are the banners of brand names, symbols, and slogans displayed during sport events on players' uniforms and equipment as well as within arenas. They are strategically placed so that camera shots of the televised games will frequently display the messages.
You might also like to view...
Kristy, a production manager at Smart Designs, believes that the formation of labor unions may have a negative impact on the performance of a company's stock. Which statement is likely to strengthen Kristy's belief?
A. Workers in unionized organizations tend to exhibit lower levels of productivity than workers in nonunion organizations. B. The formation of labor unions is likely to lead to conflicts between social and labor union goals. C. Unionized organizations are often required to pay their workers higher wages and offer them more generous benefits. D. Studies reveal that unions do not have any positive effects on performance measures, such as productivity, profits, and stock performance. E. Unions tend to have a positive impact on the self-esteem of their members.
Users access the database
a. by direct query b. by developing operating software c. by constantly interacting with systems programmers d. all of the above
U.S. citizens, resident aliens, and domestic corporations are taxed by the U.S. government on their worldwide income at regular U.S. tax rates.
Answer the following statement true (T) or false (F)
Which of the following websites is not an example of one used routinely for corporate competitive intelligence gathering?
A. Duolingo B. YouTube C. Quora D. Slideshare