Why would an MNE assign vanguard status to a subsidiary?
a) To ensure head office practices are implemented
b) To create a more distant relationship between the parent and subsidiary
c) To encourage reverse diffusion
d) To discourage reverse diffusion
c) To encourage reverse diffusion
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One common mistake that is made early on in the risk identification process is to focus on consequences and not on the events that could produce consequences.
Answer the following statement true (T) or false (F)
Lydia is an engineer at Boeing. She has been asked to participate in part of a presentation to government representatives in convincing them to buy Boeing's new aerospace product. Lydia's job is to provide technical information and possibly explain the product's benefits. However, she will not be in charge of the presentation. Lydia is most likely engaging in
A. relationship selling. B. trade sales promotion. C. preapproaching the client. D. team selling. E. consultative selling.
A fixed-term tenancy is created when property is leased for a specified period of time
a. True b. False Indicate whether the statement is true or false
AmtrakAmtrak is taking the gloves off in advertisements and belittling its major competition, which is the airline shuttles. Amtrak's new name for its Metroliner is The Smart Shuttle. Gone are ads that were inner-directed and sold the Metroliner on its leisurely pace. In their place are ads showing rapid shots of the sleek train and business executives conducting no-nonsense meetings "eyeball-to-eyeball." The campaign, which includes television, radio, print, billboards, and posters in commuter railroad cars, targets business travelers, who, Amtrak says, incorrectly believe the train takes far longer than the airplane to travel between two cities. One television spot opens with a shot of airplanes stacked up in a tarmac traffic jam. Another shows a business traveler lumbering into the
airport during a snowstorm. The announcer says, "Schedule a meeting. Take the shuttle. Then cross your fingers." The poor soul looks up at the departure board and sees a row of "Canceled" signs. The announcer continues, "Schedule a meeting. Take the Metroliner. Then cross your legs."Refer to Amtrak. Television, radio, print, and out-of-home media represent the _____ in the communication process used by Amtrak. A. feedback loop B. channel C. encoder D. receiver E. communicator