Surf's Up, a family-owned business, offers a free surf lesson with the purchase of any surfboard over $200 during the month of May. This is an example of which promotion mix element?
A) direct and digital marketing
B) public relations
C) advertising
D) personal selling
E) sales promotion
E
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When Michelle listens to a podcast she particularly likes, she is engaging in ______ listening.
a. discriminative b. critical c. comprehensive d. appreciative
Which of the following indicates poor etiquette on the part of the sender?
A) Multitasking while using IM or other tools B) Clearly indicating opinion so it doesn't appear as fact C) Asking if this is a good time for an IM chat D) Starting a new message for a new topic E) Not using "reply all" when responding to communications
Why should one study different theoretical perspectives about management? Give at least three reasons.
What will be an ideal response?
Which of the following is not a good example of how accountants might use data analytics to help evaluate estimates used to value financial statement accounts?
A. Estimate the collectability of accounts receivable balances. B. Automate the order entry process for online customers. C. Assess the likelihood and level of expected warranty claims. D. Assess property, plant & equipment values based on current comparable prices.