Pepsi-Cola made "freshness" an important product attribute when it stamped freshness dates on its cans. Prior to doing so, few consumers considered freshness an issue for soft drinks. Pepsi is trying to change consumers' attitudes toward its soft drinks by
A. changing the perceived importance of a specific attribute.
B. providing stimulus generalization.
C. changing beliefs about the extent to which a brand has a specific attribute.
D. adding a new attribute.
E. reducing perceived risk.
Answer: D
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_______ is planning done by middle managers to determine what contributions their departments or similar work units can make with their given resources during the next 6 to 24 months.
A. Writing a belief statement B. Developing a goals pact C. Producing a code of ethics D. Tactical planning E. Management pledging
Suppose that you are managing a large retail store, such as a Macy's or Nordstrom, and want to convince several department managers to join a task force to make recommendations for marketing through social media. The department managers are already very busy, so you know it is going to be difficult to convince them to join the task force. Explain how you might use the five of the nine most relevant influence tactics discussed in the text.
What will be an ideal response?
Jack, an employee of Desert Sky, Inc., has gross salary for May of $9000. The entire amount is under the OASDI limit of $118,500 and thus subject to FICA. He is also subject to federal income tax at a rate of 21%. Which of the following is a part of the journal entry for accrual of the employer payroll taxes? (Assume a FICA-OASDI Tax of 6.2% and FICA-Medicare Tax of 1.45%.) Jack's income to date exceeds the FUTA and SUTA tax income limits.
A) credit to Salaries Payable for $9000 B) debit to Cash for $6601.50 C) debit to Employee Income Taxes payable of $1890.00 D) credit to FICA-Medicare Taxes Payable of $130.50
________ are food stores that carry a wide selection of edible and nonedible products
A) Supermarkets B) Convenience stores C) Specialty stores D) Variety stores E) Department stores