Make every effort to judge people as individuals, not stereotypes
Indicate whether the statement is true or false
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When assessing buyer power using Porter's five forces, which of the following is not consistent with low buyer power?
a. Brand loyalty b. Control of distribution channel c. Large number of suppliers d. Low price
The concept of a marketing mix was originally discussed in the 1950s and included the 4 Ps as the classification of the marketing mix
Indicate whether the statement is true or false
Managers are most likely to successfully use groupware as a communication medium when
A. the organization has a rigid chain of command. B. a chain communication network is most appropriate. C. the organization has a flexible culture. D. employees are rewarded for individual performance. E. it is a grassroots effort that is not initiated by top management.
Business software used by a nuclear power plant and a sewage-treatment plant was hacked into. The hacking raised concerns about the software's effectiveness and prompted many people to demand government regulation to make the software more secure
The name of this software is A) PARSA. B) DACSA. C) OSHA. D) SCADA.