Which of the following is the easiest product marketing strategy when pursuing opportunities outside the home market?
A) product adaptation/communication extension
B) dual extension
C) product extension/communication adaptation
D) dual adaptation
B
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You should stress a product's benefits more than its features and advantages because the product's benefits are what the customer will buy.
Answer the following statement true (T) or false (F)
In some firms, the finance operation has been centralized and works a bit like a company _____________.
Fill in the blank(s) with the appropriate word(s).
________ occurs when a firm decides to utilize other firms to perform value-creating activities that were previously performed in-house.
A. Offshoring B. A transnational strategy C. Outsourcing D. A global strategy
Refer to Matrix 15.1. What is the break-even point for shipping a 7,500 pound shipment in class 92.5?
A) 8,679 B) 9,910 pounds C) 10,091 D) 7,932