Opportunities to differentiate a company's product offering ___________.

Question

A) are always dependent on the capabilities of the company's R&D staff.
B) are more likely to be captured by highly skilled marketers.
C) can exist in supply chain activities, R&D, manufacturing activities, distribution and shipping, or marketing, sales, and customer service.
D) usually are tied to product quality, durability, reliability, and proliferation.
E) are most frequently attached to a product's brand image, performance, and reliability.

Answer 1

C) can exist in supply chain activities, R&D, manufacturing activities, distribution and shipping, or marketing, sales, and customer service.
These opportunities include: high-quality inputs, innovation and technological advances, superior product features, production-related R&D investments, continuous quality improvement, improving skills of personnel, marketing and brand-building, and enhanced customer service.