Group communication should be a conscious effort.

a. true
b. false


Ans: a. true

Communication & Mass Media

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Parallel forms, split half, and item-total are all

a. types of experimental design b. principles of visual composition c. tests for validity d. tests for reliability e. measurement scales

Communication & Mass Media

Inactive-active-interactive-proactive is also known as a

A. Continuum of audience engagement B. Level of participation C. A call-response system D. Activity level

Communication & Mass Media

Only those with formal education in religion should address religious topics. If you do not have such formal education, you should not talk about it for fear of offending people

Indicate whether the statement is true or false.

Communication & Mass Media

Conducting a survey is useful when.

a. you want to gather data that support your beliefs about a topic. b. you have an abundance of published research on something important to your speech . c. you already know the attitudes of your audience members . d. you want to gather more information to support existing data. e. there is no published research on something important to your speech and you need to find out what listeners know.

Communication & Mass Media