When a firm identifies old technologies that can be exploited in new ways or develops new business models to give customers more than they've come to expect from current products in a specific market, it is engaging in
A. the new-product development process.
B. disruptive innovation.
C. line extension.
D. business analysis.
E. concept testing.
Answer: B
You might also like to view...
Paul shakes hands with his friend’s girlfriend when the couple meet him over the weekend for coffee. Which kind of touch is Paul using?
a. love/intimate touch b. social/polite touch c. functional/professional touch d. friendship/warmth touch
Consider Figure 5.1. With free trade, Mexico's consumer surplus and producer surplus respectively equal
a. $2000 and $1200. b. $3200 and $200. c. $3600 and $800. d. $4000 and $600.
In international marketing research, it is critical to establish the equivalence of scales and measures used to obtain data from different countries
Indicate whether the statement is true or false
Brian volunteers to work at a 3-day book fair that is held once every 3 years. What type of volunteer is Brian?
A. virtual B. regular C. episodic D. mandated