Which of the following statements is true of online behavioral advertising (OBA)?
A. Companies engaged in OBA are monitored by the Federal Trade Commission (FTC).
B. OBA uses information collected across multiple unaffiliated websites to predict a user's preferences.
C. OBA permits only those advertisements that provide detailed information about an advertiser's products and services.
D. OBA is based on the seven Self-Regulatory Principles for Electronic Retailing.
E. OBA is regulated by the Electronic Retailing Self-Regulation Program (ERSP).
Answer: B
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What will be an ideal response?
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______ are colluders who are “true believers.”
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