Which of the following situations do not prompt the need for a public relations program?
A) Management believes a program is needed.
B) Loss of market share and declining sales.
C) Specific one-time events.
D) The need to preserve and develop public support.
E) Research identifies a need for a program.
Answer: A
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The high-context culture is collectivistic, with close family and community groupings
Indicate whether the statement is true or false
In the introduction of her speech about eating disorders, Sheila told the story of her
friend who almost died of anorexia. In her conclusion, she reminded her audience of what her friend went through and explained that her friend was currently doing well in her battle against the disease. Was this an appropriate strategy for her speech? a. Yes; this is a concluding strategy known as a reference to the introduction. b. Yes; this is a concluding strategy known as a reference to the occasion. c. No; the introduction and conclusion are separate elements of a speech and should not overlap. d. Yes; this is a concluding strategy known as an appeal to action.
Frequency is a physical measurement denoting the number of complete sound vibrations over a period of time and is also known as:
a. Hertz b. cycles per second c. sine wave d. both A & B e. both B & C
Which of the following is an example of feedback that someone might provide in response to a message?
A. looking at her watch anxiously as someone else is talking B. Each of these is an example of feedback. C. nodding to show that he is paying attention to and understanding the message D. rolling his eyes or sighing in the middle of someone's comments