How are business marketers experimenting with mixing online and traditional media channels to spur interest from prospects?

Question

What will be an ideal response?

Answer 1

* With the growth and maturity of online marketing, business marketers are experimenting with mixing online and traditional media channels and moving beyond just advertising, direct mail, and telesales to encourage and process inquiries. uses social networking coupled with a multi-touch e-mail strategy to spur interest from prospects.
* Webinars and in-person events such as seminars, luncheons, and dinners using e-mail to invite prospects to these events
* Content-rich Web sites serve as an interactive electronic trade show, where potential customers can enter at will, 24 hours a day, 7 days a week (24 × 7), from anywhere in the world, search and download company information and product specifications, read promotional materials and answers to frequently asked questions, and perhaps even obtain price quotes.
* Toll-free telephone numbers for customers to call to speak with a salesperson or place orders
* Online catalog sites that not only contain product information and price lists but also provide interactive service and order entry systems to customers. Catalog sites are effective in generating inquiries as well as orders for generic products.
* Forward auction sites furnish opportunities for prospective customers to find suppliers and to acquire products and services online and are often useful in marketing leverage and bottleneck items.