Which one of the following is not a reliable measure of how well a company's current strategy is working?
A. Trends in the company's sales and earnings growth.
B. The company's development of human capital, organizational capital, and information capital.
C. Changes in the firm's image and reputation with its customers.
D. The company's overall financial strength.
E. Evidence of improvement in internal processes such as defect rate, order fulfillment, and employee productivity.
B. The company's development of human capital, organizational capital, and information capital.
You might also like to view...
Why have department stores struggled to survive in the United States in recent years?
What will be an ideal response?
?Today, establishing long-term, mutually beneficial arrangements in which both the buyer and seller focus on value enhancement through the creation of more satisfying exchanges is known as
A. ?marketing synthesis. B. ?relationship marketing. C. ?a marketing orientation. D. ?the marketing concept. E. ?strategic marketing.
________ describes innovations in products, services, or processes that radically change an industry's rules of the game.
Fill in the blank(s) with the appropriate word(s).
When a seller has agreed to supply all of the needs of a buyer, there is a:
a. requirements contract b. fulfillment contract c. output contract d. totality contract e. such contracts are not allowed under the UCC