Open questions usually seek single word answers

Indicate whether the statement is true or false


F

Business

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A critical marketing tool for global companies such as Red Bull is:

A) sampling. B) sweepstakes. C) couponing. D) event marketing. E) personal selling.

Business

________ are the sum total of information that an individual has stored in his or her mind

A) Mental models B) Mental files C) Psychographic data D) Belief behaviors E) Connectors

Business

Sensitive communicators know the difference between facts and opinions. Which of the following statements would be considered factual? ?

A) ?Consumers are willing to pay more for a product if they believe that it was produced ethically under fair-trade standards. B) ?Social responsibility is a marketing tool to increase sales. C) ?Women have been limited by the corporate "glass ceiling." D) ?Women are starting businesses at two times the rate of men.

Business

Sea Harvest Fish Company and Temp Refrigerated Storage Company enter into a long-term lease for a warehouse.To be enforceable, the lease must be in writ¬ing

a. only if the amount of the rent to be paid is less than $500. b. only if the amount of the rent to be paid is more than $500. c. only if the amount of the rent to be paid is more than $5,000. d. if the amount of the rent to be paid is any amount.

Business