Which of the following theories can be used to understand the social media?
A) Cultivation Theory
B) Uses and Gratifications Theory
C) Agenda Setting
D) Critical Theory
E) Attribution Theory
B
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What is exclusive language, and why is it considered a problem?
What will be an ideal response?
Warren told the crowd of working-class individuals that those in higher income brackets—
regardless of whether their earnings were from investment income—should pay taxes at a rate that was equal to, if not more than, their secretary or custodian. "Nobody is too good to pay his or her fair share," Warren exclaimed. In seeking their agreement, Warren has appealed to his listeners' need for _____. A) worth and importance B) belongingness C) self-fulfillment D) self-actualization
According to the text, the best definition of a campaign is
a. Ads that use the same slogan across the board b. Ads that look visually similar in all publications and broadcast media c. Elements that use the same musical theme d. A series of ads that work individually and cumulatively to convey the advertiser’s message
Which of the following is an effective strategy to demonstrate lengthy or complex processes?
a. The material required for a complex process should be pre-prepared. b. Lengthy expositions should be used to explain a process. c. The use of audiovisual aids should be minimized. d. The demonstration should be done in a way that it builds suspense.