When developing a strategy, how should marketing managers use information on trends and patterns about the different generations, including Baby Boomers, Generation X, and Millennials?
A. Marketing managers should ignore generational generalizations.
B. Marketing managers should use generalizations about generations as a starting point only.
C. Marketing managers should only use generational generalizations when it comes to decisions about technology.
D. Marketing managers should craft strategies solely using generational generalizations about their target market.
E. None of these answers is correct.
Answer: B
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Answer the following statement true (T) or false (F)
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What will be an ideal response?
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Fill in the blank(s) with correct word