List and briefly describe the main parts of a competitor analysis
What will be an ideal response?
a. A determination of the competitor's major objectives – determine whether the competition is pursuing growth objectives or profit-related objectives.
b. An assessment of their current marketing strategies – this includes the segments pursued, how they are positioning the products or services, their value propositions, and the marketing mix.
c. An assessment of their strengths and weaknesses – these can be evaluated on a number of dimensions, particularly the key success factors in the market.
d. An internal analysis of your firm's strengths and weaknesses relative to the competitors. In other words, how do you match up against them. Perform a SWOT analysis.
You might also like to view...
Which of the following categories best describes the approach of Britain's Marks & Spencer to global retailing?
A) few product categories, own-label focus B) few product categories, manufacturer brand focus C) many product categories, own-label focus D) many product categories, manufacturer brand focus E) none of the above
The Supreme Court has upheld seniority systems even when they maintain the effects of past discrimination
a. True b. False Indicate whether the statement is true or false
Transaction brokers process online sales transactions.
Answer the following statement true (T) or false (F)
As related to sensitivity analysis in linear programming, when the profit increases with a unit increase in labor, this change in profit is referred to as the:
a. add-in price b. sensitivity price c. shadow price d. additional profit