What is the difference between a product’s benefits and characteristics?

What will be an ideal response?


A product’s benefit is something that will enrich the life of the consumer. A characteristic can be a physical attribute, a societal reputation, or a historical attachment that you can use to draw in consumers.

Communication & Mass Media

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Know that this is difficult for you to talk about, but I want you to know that I will not judge you and that I am here to listen. We've known each other a long time, and I'm interested in what you have to say." What type of listening is this?

a. appreciate listening b. relational listening c. empathetic listening d. informational listening

Communication & Mass Media

Describe the general areas of content that should be included in your résumé.

What will be an ideal response?

Communication & Mass Media

Countries with an emphasis on heterogeneity may be more welcoming of people from different cultures.

Answer the following statement true (T) or false (F)

Communication & Mass Media

In preparing her argument on the drawbacks of this country’s reliance on fossil fuels, Lucinda uncovers a statistic that supports her position but is also so startling she has trouble believing it. What factors should influence her decision on whether or not to use the evidence?

What will be an ideal response?

Communication & Mass Media