Which of the following is true about multivariable segmentation systems?
A) Marketers using multiple segmentation bases tend to ignore smaller markets.
B) Marketers often use multiple segmentation bases to control inflation.
C) Multiple segmentation rarely involves the use of demographic data.
D) Multiple segmentation is ineffective in large markets.
E) Multiple segmentation bases help identify smaller, better-defined target groups.
E
You might also like to view...
Products that are only partially completed at the end of the accounting period are known as finished goods
a. True b. False Indicate whether the statement is true or false
According to the worldwide revenue figures for 2014, Omnicom Group is the world's largest advertising organization
Indicate whether the statement is true or false
Exhibit 9-5 Backhoe Company estimates its annual warranty costs to be 4% of annual net sales. Backhoe uses the GAAP approach of accruing warranty expense (and the related liability) in the year of the sale. The following information relates to the calendar year 2015: Net sales $3,000,000 Estimated liability under warranties: January 1, 2015 100,000 ? December 31, 2015, after year-end adjustment
80,000 ? ? ? Refer to Exhibit 9-5. The amount of expenditures for warranty costs for 2015 is A) $80,000. B) $120,000. C) $140,000. D) $240,000.
A company should use process costing rather than job order costing if
A) production is only partially completed during the accounting period. B) the product is produced in batches only as orders are received. C) the product is composed of mass-produced homogeneous units. D) the product goes through a single stage of production.