What is the difference between the strategic and tactical components of an MPR plan?
What will be an ideal response?
The strategy component of an MPR plan is very straightforward, and it will almost always be a statement of how you plan on getting media mentions and spreading word-of-mouth to achieve the primary goal or goals of the campaign. The tactics are the details of what will be done, how it will be done, as well as when, why, and by whom. Each tactical item should refer back to an objective; you can think of your list of tactics as the battle plan of the campaign.
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a. Maximize product lead times b. Maximize WIP inventory c. Minimize time in system d. Minimize total distance traveled
Management needs to look at the marketing plan as a guide for implementing marketing decision making and not as a generalized, superficial document.
Answer the following statement true (T) or false (F)
Which kind of risk taking requires that a company borrow heavily or commit a large portion of its resources in order to grow?
A. personal risk taking B. technological risk taking C. business risk taking D. financial risk taking