What are the disadvantages of Kortec and Wrenware combining under one brand name?

What will be an ideal response?


The major disadvantages of combining the brand names is that the two companies were in predominately separate market concentrations internationally. Introduction of the new brand name into a market where it is not readily recognized could potentially cost a great deal of money. Also, the loss of a marketable name could mean an initial decrease in market share until the new name is established.

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____________________ benefits can be measured and expressed in financial terms, while ____________________ benefits cannot be easily measured and/or quantified

Fill in the blank(s) with correct word

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Prototypes are full-scale ___________ of a document

a. complete drafts b. visualizations c. copies d. mock ups

Business

Jervis sells $3100 of its accounts receivable to Northern Bank in order to obtain necessary cash. Northern Bank charges a 2% factoring fee. What entry should Jervis make to record the transaction?

A. Debit Accounts Receivable $3038; debit Factoring Fee Expense $62; credit Cash $3100. B. Debit Cash $3038; debit Factoring Fee Expense $62; credit Accounts Receivable $3100 C. Debit Accounts Receivable $3100; credit Factoring Fee Expense $62; credit Cash $3038 D. Debit Cash $3038; credit Accounts Receivable $3038 E. Debit Cash $3100; credit Factoring Fee Expense $62; credit Accounts Receivable $3100

Business

Tracey, a team member, has noticed that her team cannot meet the planned deadlines and the project will most likely require additional funds in order to be completed. Rather than informing her manager, Tracey should wait and hope that things turn out for the best.

Answer the following statement true (T) or false (F)

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