In the context of keyeconomic considerations when entering a foreign market, which of the following is an example of the communication infrastructure in a country?
A. Railroads
B. Cell phone coverage
C. Power plants
D. Banking
Answer: B
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The accounting equations is
A) Assets + Liabilities = Shareholders' Equity B) Assets -Liabilities = Shareholders' Equity C) Assets = Liabilities - Shareholders' Equity D) Assets + Shareholders' Equity = Liabilities
Kellogg's begins to sell its cereals in new markets after conducting extensive marketing research. After the cereal begins to appear in these new markets, the company increases its promotion expenditure to counteract competitive responses
Kellogg's is in the ________ stage of the product life cycle. A) introduction B) growth C) maturity D) decline E) adoption
In the VALS framework, a person's resources include all of the following EXCEPT:
A. psychological B. material C. temporal D. demographic E. physical
Which of the following is NOT a factor to be considered in offering a service?
a. degree of customer interaction b. intensity of labor c. degree of customization d. potential for outsourcing