A marketing program refers to
A. a plan that integrates the marketing mix to provide a good, service, or idea to prospective buyers.
B. the specific ratio within a marketing budget that divides resources between advertising, promotions, and personal selling.
C. the selection of product benefits and attributes that are added to or subtracted from a given product to create variations within a product line.
D. the marketing manager's controllable factors - product, price, promotion, and place - that can be used to solve a marketing problem.
E. the allocation of resources within a firm towards individual marketing mix elements.
Answer: A
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