What is the role of an auditing firm? Why are auditing firms not helpful in evaluating non-media connectors? How then can marketers evaluate non-media connectors?
What will be an ideal response?
Auditing firms or bureaus are third-party organizations that verify audience reach and demographics for media outlets. Non-media connectors, which are accessible electronically and face-to-face, often escape the attention of auditing bureaus and therefore, reliable statistics about their audiences are hard to come by. MPR practitioners need to do their homework before including non-media connectors to their list. This homework includes surveying customers and spending time getting to know better a connector's claimed audience.
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ASOBAT emphasized which of the following in its definition of accounting?
a. The creative ability of the accountant b. The work and skill of the accountant c. The needs of the users of accounting information d. Recording transactions
Primary research sources include periodicals, computer databases, and encyclopedias
Indicate whether the statement is true or false
The court is most likely to award Robyn an injunction? A) if letting the pollution continue is equally as harmful as stopping it
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An unauthorized intrusion by a person or a thing on land belonging to another is:
a. legal in some states b. an easement c. the tort of conversion d. the tort of battery e. none of the other choices are correct