Which type of marketing is MOST used by QVC and the Home Shopping Network?
A) video marketing
B) direct mail marketing
C) catalog marketing
D) telemarketing
E) multilevel marketing
Answer: A
Explanation: A) Best represented by QVC and the Home Shopping Network, video marketing is marketing to consumers on television, either through special cable TV channels or through certain programs on regular TV channels.
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In exchange for the rights inherent in an option contract, the owner of the option will typically pay a price
a. only when a call option is exercised. b. only when a put option is exercised. c. when either a call option or a put option is exercised. d. at the time the option is received regardless of whether the option is exercised or not.
A principle that states that a subordinate has only one supervisor to whom he or she is directly responsible is called:
A) functional authority. B) span of control. C) division of work. D) work simplification. E) unity of command.
The First Law of Service suggests that?
a. Satisfaction = expectation – perception b. Satisfaction = perception – expectation c. Perception = satisfaction – expectation d. Expectation = perception – satisfaction
In the sentence My supervisor and I recently interviewed four outstanding candidates for the accounting position, the word interviewed functions as a(n)____
A) noun B) pronoun C) adverb D) verb