Scenario D. Total Vital Life Inc. develops foods and beverages aimed at boosting the energy levels of athletic and active individuals. In a product development meeting, Justin suggests that Total Vital Life acquire a newly developed technology for infusing vitamin and mineral blends into food, created by Sound Nutrition Co. Justin believes that it would be easiest and fastest to acquire the technology straight from Sound Nutrition. Matthew, although supportive of the infusing idea, feels that the methodology behind the next generation of Total Vital bars should be kept exclusive. Matthew knows it may take longer to produce the technology and the bars, but he feels that the competitive advantage and exclusivity are worth the wait. Finally, Marci likes Justin's idea of incorporating the
Sound Nutrition technology but feels that Total Vital does not possess sufficient financial resources to buy the technology outright. She suggests that they should opt for something more economical.Which of the following methods of acquiring technology does Matthew support?
A. research partnership
B. licensing
C. contracted development
D. purchase
E. internal development
Answer: E
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Relational partnerships are created explicitly for the purpose of uncovering and exploiting joint opportunities.
Answer the following statement true (T) or false (F)
Bonds payable to whoever holds them are called ________ bonds.
Fill in the blank(s) with the appropriate word(s).
Which of the following statements regarding communications-style bias is most likely true?
A) Communication-style bias is quite rare. B) Communication-style bias can manifest as a general feeling of discomfort with another person. C) Communication-style bias is commonly understood in our society D) Communication-style bias will not surface between two people with the same communication style. E) Communication-style bias will make a consulting sales relationship impossible.
Persuasive claim messages are also called A) inquiries
B) adjustment messages. C) sales messages D) complaint messages.