Which of the following is being used by a store owner who sends out a text message to all of her preferred customers announcing the arrival of this season's new clothing?
A. mobile marketing
B. advertising
C. social marketing
D. personal selling
E. sales promotions
Answer: A
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An example of fraudulent financial reporting is the CFO intentionally overstating sales to boost profits
a. True b. False Indicate whether the statement is true or false
The product life cycle concept can be applied by marketers as a useful framework for describing how ________
A) to forecast product performance B) to develop marketing strategies C) a market responds to a product over time D) product ideas are developed E) a brand gains a dominant position in the market
Which of the following is true of topic sentences??
A) ?They are used for de-emphasizing insignificant ideas. B) ?They are clearly linked with details that precede or follow. C) ?They are not used in deductive paragraphs. D) ?They are avoided when listing steps of a process.
A witness testifying in a court or legislature may never be sued for defamation
a. True b. False Indicate whether the statement is true or false