In order to promote its new beauty product, a company hires an Oscar-winning actress to model for their latest ad. The company is using which appeal?

a. pathos
b. mythos
c. ethos
d. logos


Answer: c

Communication & Mass Media

You might also like to view...

Once you have selected your topic, what is your next step in the process of putting your speech

together? A) You must focus your topic B) You must generate ideas. C) You must formulate your specific purpose. D) You must develop your speech title.

Communication & Mass Media

He introduced Hollywood to an assembly-line system of film production which included preplanning films on paper and developing a shooting schedule so that related scenes could be shot sequentially:

: a) George Méliés; b) Adolph Zukor; c) Thomas Ince; d) Louis B. Mayer; e) David O. Selznick

Communication & Mass Media

Describe four types of graphs and explain the use of each

What will be an ideal response?

Communication & Mass Media

Which of the following statements about the importance of listening is NOT true?

A. A survey of family interaction showed that listening was the most important communication skill. B. Employers tend to rank listening skills as one of the most important factors in effective management. C. Listening skills are important in the workplace for promoting safety, productivity, and satisfaction. D. Listening has little to no effect on our physical health beyond avoiding sounds that may induce hearing loss.

Communication & Mass Media