Matthew and James are car salesmen at the Chevy dealer. Ryan is not a big fan of the Chevy brand, but his wife convinces him to go and at least look at the cars. Ryan finds Matthew to be much more credible and knowledgeable than James who has only been working at the dealership for a week. Which of these men will most likely be more successful in persuading Ryan to buy a car?
a. Matthew because he is more credible
b. Matthew because he has worked at the dealership longer
c. James because he is likely to invoke sympathy since he is new
d. James because he is less credible
d. James because he is less credible
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One key difference between authentic and mediated performance is __________, or the interplay between performer and audience
Fill in the blank with correct word
Evans Corp launched a new food product that contained minimal fat content. The company gave a detailed advertisement of the product through brochures, newspapers, television, and other media such as the Internet
Which type of promotional activity is shown here? a) Commercial speech b) Corporate speech c) Employee speech d) Public relations speech
A PR manager organized a function to raise money for an NGO. She sent out invitations to individuals as well as various organizations asking them to participate in the function
Food and other entertainment activities were provided, but participation was restricted to only those who had purchased tickets. What type of function was organized by the PR manager? a) Banquet b) Open house c) Convention d) Trade show
Through research, scientists have made many conclusions about facial expressions and people's interpretation of them, including the fact that __________.
A. complex facial expressions are more difficult to interpret B. facial expressions are contagious C. it's almost impossible to spot a phony smile D. a genuine smile is usually long-lasting