Fear-based appeals are sometimes effective at producing health behavior change; sometimes, however, they are ineffective. Suggest two ways to improve fear-based appeals, illustrating each with an example from an actual or hypothetical fear-based appeal.
What will be an ideal response?
The answer should mention two of the textbook’s five ways to improve fear-based appeals: (1) create moderate levels of fear; (2) provide specific strategies; (3) focus on short-term consequences; (4) enhance vulnerability; and (5) provide self-affirmation.
Varies, but should be plausible. For example, a fear-based appeal aimed at preventing binge-drinking might provide strategies to reduce alcohol consumption, such as eating beforehand or alternating alcoholic and nonalcoholic drinks; focus on the immediate consequences of impairment; enhance vulnerability by suggesting how easy it is to attain dangerous BAC levels; and provide self-affirmation by suggesting that the viewer is a successful, in-control college student.
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