The behavioral step of AIDA is ________.
A. attention
B. interest
C. action
D. desire
E. aspiration
Answer: C
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When we use our facial expressions to communicate genuine inner feelings, we exhibit ______.
A. representational facial expressions B. presentational facial expressions C. microfacial expressions D. micromomentary expressions
One lesson learned from the financial crisis of 2008 was that
A. government regulators need to respond slowly when financial practices threaten the economy. B. unregulated financial firms need to be prevented from growing so large that their failure would severely damage the economy. C. the ease of owning a home has no relationship to the efficiency of the financial system. D. unregulated financial firms need to be prevented from growing so small that their success would have no or little effect on the economy.
Which of the following is not an adverse factor affecting direct selling?
a. the unavailability of female consumers in their homes due to a large proportion of the female population that currently works b. high sales turnover of sales personnel c. a poor image associated with direct selling careers d. high mailing and catalog production costs
Joe buys a trailer from a used-car dealership. On enquiry, the dealer tells him that the trailer is in great condition. However, three days later, the trailer breaks down
Investigation by Joe reveals that the trailer had seven previous owners and that the engine has been replaced thrice. An automobile expert tells Joe that the trailer is dangerous. Which of the following frauds would the dealer be liable for? A) fraud in the factum B) fraud in the inducement C) fraud by concealment D) misrepresentation of law