One of the important contributions of the ELM is that a variable can play different roles depending on the situation. In situations of low elaboration, what role is speaker credibility most likely to play?
a. influence elaboration valence
b. influence elaboration strength
c. serve as a peripheral cue
d. influence degree of elaboration
c. serve as a peripheral cue
Communication & Mass Media
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If you want to encourage your audience to take notes, the best medium for your presentation aid is
A) a chartboard. B) a flip chart. C) slides. D) handouts.
Communication & Mass Media
What functions do diagrams serve in a presentation?
What will be an ideal response?
Communication & Mass Media
When an organization makes a mistake, it is best to fix the problem without having to apologize because apologies indicate guilt
Indicate whether the statement is true or false.
Communication & Mass Media
The process of trying to understand others' behaviors is called __________
a) attribution of control b) affirmation c) the primacy effect d) selective attention
Communication & Mass Media