When you are influenced by a media message during exposure, you experience:

a. an immediate effect
b. an intended effect
c. a real-time effect
d. an exposure effect


a. an immediate effect

Communication & Mass Media

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The secret of success in placing publicity is to develop a good working relationship with the media by:

a. entertaining editors. b. visiting producers of the TV houses. c. knowing and anticipating the needs of the media. d. all of the above.

Communication & Mass Media

Which pane of the Johari Window is represented in the following example? You never know what Jen is going to say. And what she says often elicits strong negative reactions from others

She may blurt out embarrassing personal details about her love life or upset other people by telling "the truth" (as she sees it) about their work or appearance. a. open area b. hidden area c. blind area d. dialectic area e. unknown area

Communication & Mass Media

In a brief essay, discuss what motivates journalists to risk their lives reporting from dangerous areas such as Syria and Afghanistan.

What will be an ideal response?

Communication & Mass Media

_____ couples live together but view their relationship more as a matter of convenience

A) Traditional B) Independent C) Separate D) Universal

Communication & Mass Media