How would a company go about maintaining trade secret status for its proposed trademark for a new car, and when would trade secret status terminate??

What will be an ideal response?


During the period of time the company is considering various names or trademarks for the car (and so long as the information is not disseminated to others who have no need to know this information), the proposed name/mark is a protected trade secret. Once a trademark application is filed for the name/mark or the name/mark is used in advertising or on the car itself, it is no longer "secret," and thus no longer qualifies for trade secret protection.?

Legal Studies & Paralegal

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