What was Ivy Ledbetter Lee’s contribution to public relations?
What will be an ideal response?
ANS: Lee was perhaps the most famous of the early public relations practitioners. He believed that business had to tell its story honestly, accurately and openly in order to win public understanding and support. He developed a publicity policy of "the public be informed" in contrast to the infamous statement of financier William Vanderbilt, "the public be damned."
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Sedition is:
a. the process by which government certifies members of the press to cover news stories. b. language that damages a person by questioning that person’s reputation. c. another name for yellow journalism. d. writing that, authorities claim, could incite rebellion against the government.
Feedforward is when we plan our remarks before we make them
Indicate whether this statement is true or false.
Terrell responded to an email message that was sent to him the day before. This is an example of ________ communication
a. convergent b. synchronous c. asynchronous d. automatic
Which of the following does NOT relate to the concept of communication as a process?
A. A group of listeners interprets a received message, but listeners in the group may interpret it differently. B. A message between individuals can continue to resonate in their minds long after the exchange. C. A message has objective meaning that does not depend on speakers and listeners. D. A speaker puts her message into words that others may or may not understand as intended.