Customized services ________
A) specialize in one or a few phases of the marketing research project
B) are research studies conducted for different client firms but in a different way
C) collect and sell common pools of data designed to serve information needs shared by a number of clients
D) offer a wide variety of marketing research services tailored to suit a client's specific needs
D
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Demographics include which of the following?
A) attitudes, interests, values B) beliefs, feelings, likes C) ethnicity, gender, race D) all of the above
A company exchanged its used machine for a new machine in a transaction that had commercial substance. The old machine cost $68,000, and the new one had a cash price of $95,000. The company had taken $59,000 depreciation on the old machine and was allowed a $2,500 trade-in allowance and the balance of $92,500 was paid in cash. What gain or loss should be recorded on the exchange?
What will be an ideal response?
What type of research is being used when gathering data from structured survey responses that are numerical in nature?
A) Qualitative B) Secondary C) Tertiary D) Observational E) Quantitative
__________ is a situation in which a high-performance work system supports an organization's goals and strategies.
A. Totalitarianism B. Vertical fit C. Absenteeism D. Flattening