The single largest customer in the world is the U.S. federal government.
Answer the following statement true (T) or false (F)
True
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Using the multi-attribute approach, an individual considers:
A) beliefs about product attributes and the importance of those attributes B) layers, levels, and linkages of the cognitive map C) cognitive, conative, and affective reactions to the product D) the evoked, inert, and inept sets of brands
In order to develop the "right strategy" to succeed in business, managers must make the right decisions; and in order to make the right decisions, they must have objective, accurate, and timely:
A) reports about the competition B) reports about customers wants and needs C) information about market trends and changes D) the number and sizes of market segments E) information
The net present value (NPV) of a project is negative when the discount rate used is:
A. equal to the project's internal rate of return (IRR). B. equal to the yield to maturity of the bonds issued to finance the project. C. greater than the project's internal rate of return (IRR). D. lower than the return demanded by the firm's stockholders. E. less than the project's internal rate of return.
For what does the ‘McDonaldisation of society’ most closely refer to?
a. the need for franchising business b. being ahead of the competition c. follow-on sales to increase customer sales – ‘go large with that?’ d. efficiency, consistency, quantification and control principles are then transferred to other industries