Before deciding to launch the new line of products, Essential-Beauty conducted extensive market research to make sure the products were optimally positioned
A complete marketing plan including mobile advertising, magazine advertising, event sponsorship, and sales promotions was established long before the products themselves were ready for market. In this case, Essential-Beauty was using ________.
A) cost leadership
B) entrepreneurial marketing
C) intrepreneurial marketing
D) formulated marketing
E) operational excellence
D
You might also like to view...
Distributions from a retirement plan are not subject to a 10% additional tax in each of the following instances except when
A. The distribution is used to pay for medical expenses above the 7.5% AGI threshold. B. The distribution is made to pay an IRS tax levy on the plan. C. The distribution is paid to an employee to be used to pay health insurance premiums, which are not a portion of the taxpayers medical expenses above the 7.5% AGI threshold. D. The distribution is made to an employee or retiree on or after age 59½.
In a state that had adopted the Uniform Electronic Transactions Act, Kiera and Ben entered into a contract whereby Ben would clean Kiera's house once a week for eighteen months for $75 per week. The transaction was done electronically, and both Kiera and Ben signed through the use of an electronic signature. Unfortunately, problems resulted when Ben failed to show up as scheduled. Ben told Kiera
that the contract was not good because his signature was made electronically. Kiera told him that he was wrong and that he needs to get up to date with the modern age. Which of the following is correct regarding the dispute? a. Ben is correct because electronic signatures are not recognized as valid under any circumstances. b. Ben is correct only if Kiera's name was typed as opposed to being shown in handwriting-style (cursive) form. c. Kiera is correct that the signature is sufficient only if she can show that she and Ben had previously engaged in electronic transactions. d. Kiera is correct that her electronic signature is sufficient.
Which of the following figures is considered to forecast the sales of a firm??
A. ?Sales during the past five to 10 years B. ?Sales of competitors C. ?Average sales of the industry D. ?Additional funds needed to increase sales E. ?Sales financed through internal equity
Which of the following constitutes a possible legal sanction for investors who use bribes?
a. Civil penalties b. Unenforceability of contracts induced by bribery c. Criminal penalties d. All of the above