In a channel in which retailers lead, intermediaries that gather, analyze, and interpret big data to generate insights about their customers' needs will

A. take a back seat in a producer-dominated channel system.
B. stop playing the role of channel captain.
C. seek out producers who can meet those needs with products at reasonable prices.
D. lose their power to influence pricing.
E. lose their bargaining power against suppliers and customers.


Answer: C

Business

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