The firm's _______, defines the target market segments and customers and a course of action that the firm will pursue to deliver superior value to them
a. technology strategy
b. market strategy
c. learning strategy
d. project strategy
b
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As discussed in the text, the functions of the B/AR/CR process:
a. is identical to those of the order entry/sales process b. supports the problem-solving processes of marketing managers c. collects amounts due from customers d. is unrelated to the functions of the order entry/sales process
The invention of a machine to make plastic corks for wine bottles has severely affected companies that produce traditional cork. The invention of the machine for making plastic corks is an example of a(n) ______ advancement.
A. market B. social and political C. technological D. demographical E. economic
Generic message strategies are seldom found in the business-to-business advertisements, because few firms dominate an industry
Indicate whether the statement is true or false
What is a business that collects personal information about consumers and sells that information to other organizations?
A. Data broker B. Data aggregation C. Repository D. Data warehouse