A major advantage to a retailer's use of private (dealer) brands is _____
a. the generation of store loyalty
b. support by manufacturer advertising
c. less retailer investment
d. the extent to which they are pre-sold to customers
a
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All the elements of misrepresentation and the fact that the misrepresentation was knowingly made with an intent to deceive, have to be established to prove ________.
A. fraud B. a unilateral mistake C. undue influence D. duress
What are two external factors that may cause a company to reconsider its marketing-mix strategy?
What will be an ideal response?
Marketers may wish to create campaign-specific connector lists, since a campaign message
A) will either use media connectors or non-media connectors, but never both. B) has to appeal to all audiences all the time. C) may be extremely focused. D) is only effective when it is consumer-generated. E) should only be disseminated one outlet at a time.
Which of the following decision-making techniques would be MOST appropriate for large groups of people who do not have to meet?
a. Delphi technique b. Ringi technique c. Nominal group technique d. Stepladder technique