Mass customization is also referred to as:
A) one-on-one marketing.
B) niche marketing.
C) demographic marketing.
D) direct marketing.
A
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Bonneville Communications is concerned about test marketing its new device. Which of the following is NOT a disadvantage of test marketing that would likely concern Bonneville Communications?
A) Test marketing costs can be high. B) Test markets give competitors a peek at the company's promotional strategy. C) Test marketing allows time for competitors to gain advantages. D) People who are surveyed tend to tell less than the truth. E) Test marketing does not guarantee success.
The first step in planning a channel strategy is to determine what market(s) need to be reached
Indicate whether the statement is true or false
A natural law school teaches that ________
A) good laws depend on good judges B) law, ethics, and morality should remain separate C) one has a moral responsibility to disobey an unjust law D) the U. S. Constitution is the highest legal authority in the United States
Documentation is important because it
a. Reminds the supervisor and employee of previous conversations b. Helps in researching past practices c. Supports employment-related decisions d. All of the above